transcript   Transcript

Under the Influence - the Blurred Lines Between Commercial and Content

Recorded on: Oct. 25, 2018
Running Time: 01:01:59

Full Transcript:

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Taken from the Web Program Advertising Law Institute 2018 Recorded October, 2018 in San Francisco[01:01:59]

In this session, we will move beyond traditional commercials and review the legal framework and disclosure obligations applicable to a variety of increasingly popular creative executions for brands, including:

  • Native advertising
  • Influencer advertising
  • Branded entertainment
  • Sponsorship and endorsements
  • Product placement and integrations

Robert H. Newman

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • Federal Trade Commission, “The FTC’s Endorsement Guides: What People Are Asking” (September 2017)
    Robert H. Newman
  • Federal Trade Commission, Sample Endorsement Letter
    Robert H. Newman
  • FTC Staff Report, An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native Advertising (December 2017)
    Robert H. Newman
  • Federal Trade Commission, “Native Advertising: A Guide for Businesses” (December 2015)
    Robert H. Newman
Presentation Material
  • Under the Influence: The Blurred Lines Between Commercial and Content
    Robert H. Newman
    • (s)
      Robert H. Newman ~ Loeb & Loeb LLP
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