Best Practices in Law Firm Business Development and Marketing (Hardbound)

 by Deborah Brightman Farone
 Copyright: 2019

 Product Details >> 

Product Details

  • ISBN Number: 9781402431166
  • Page Count: 208
  • Number of Volumes: 1

Also available in softbound.

Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.

This book uncovers the best practices in the wide arena of legal marketing and covers topics including:

  • the most successful ways to create long-term relationships with clients
  • how personalities, leadership, and collaboration contribute to a firm’s culture and brand
  • what characteristics management should look for when hiring a CMO
  • how compensation, firm culture, training, and coaching can support and incentivize business development
  • steps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social media
  • the essential approach to support women lawyers with business development — including ideas on networking, mentorship versus sponsorship, and authenticity in marketing
  •  how new technologies are being applied to deliver better service, attract clients, and generate business
  • the important role of legal operations, the procurement professional, and legal process outsourcing
  • practical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted review

Culled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special “Think Pieces” from some of the nation’s leading experts in legal marketing.

BULK DISCOUNT: Purchase three or more copies of this book in the same order and automatically receive a 20% discount on the title for that sale.

  Table of Contents
  Opening Quote
Chapter 1: Opening the Boxes of Best Practices
Chapter 2: Technology and Marketing: The Impact of Procurement, Proposals, Outsourcing and AI
Chapter 3: Client Relations
Chapter 4: Culture and Pursuing New Business
Chapter 5: Building a Marketing Department and Hiring the Right CMO
Chapter 6: Rewarding Business Development, Coaching and Training
Chapter 7: Personal Positioning, Visibility and Tactics
Chapter 8: Traditional and Social Media
Chapter 9: Women and Marketing
Chapter 10: The Future of Business Development and Legal Marketing

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“Being savvy to best practices in business development is more critical now than ever. Deborah Farone is an industry leader who helps professionals navigate the evolving legal landscape. She brings an exceptional wealth of notable experience, insight, and forward thinking that continues to elevate our profession.”
Cynthia P. Voth, Director of Client Engagement & Innovation, Miller Nash Graham & Dunn LLP Legal Marketing Association President, 2019

“Deborah Farone has a unique perspective on the modern American law firm. Her years of experience inside ‘big law’ make her an invaluable source for those who provide and consume legal services.”
Evan R. Chesler, Chairman, Cravath, Swaine & Moore LLP

“From her years of marketing leading firms in the always-evolving environment for legal services, Deborah Farone knows what works best in today’s modern law firm and she now shares that knowledge in this indispensable book.” 
C. Allen Parker, General Counsel, Wells Fargo & Company

“Deborah Farone is the leading expert in law firm marketing. Not only has she studied this complex topic from at the peak of the legal profession, her research into what works and what doesn’t is priceless for anyone interested in growing their business.”

Heidi K. Gardner, PhD, Distinguished Fellow, Harvard Law School’s Center on the Legal Profession

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