transcript   Transcript

Digital Incentives, Pricing and Data in the Advertising Space

Recorded on: Oct. 25, 2018
Running Time: 00:57:20

Full Transcript:

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Taken from the Web Program Advertising Law Institute 2018 Recorded October, 2018 in San Francisco [00:57:20]

Advertisers today use a variety of methods to reach and entice customers, increasing collection of data and creating new risks. When employing incentives such as coupons, rebates, loyalty programs and other offers, how should attorneys advise their clients? In this session learn:

  • Strategies for creating and implementing legally compliant offers
  • How to protect against and combat consumer fraud
  • Tips for avoiding situations where offers become “too good to be true”

Nerissa Coyle McGinn

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • Digital Incentives, Pricing and Data in the Advertising Space (Substantive Outline)
    Nerissa Coyle McGinn
Presentation Material
  • Loyalty Programs, Digital Incentives, Pricing and Data In The Advertising Space
    Nerissa Coyle McGinn
    • (s)
      Nerissa Coyle McGinn ~ Loeb & Loeb LLP
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