transcript   Transcript

Big Data and Online Behavioral Advertising (OBA): An Advertiser’s Perspective

Recorded on: Oct. 25, 2018
Running Time: 01:02:10

Full Transcript:

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Taken from the Web Program Advertising Law Institute 2018 Recorded October, 2018 in San Francisco [01:02:10]
  • Origins of big data and how to legally acquire data   
  • Tips for negotiating agreements with vendors 
  • Understanding the legal restrictions, risks, and requirements governing use of consumer data in mobile and online applications
  • Handling cross-platform data collection and use
  • What lies ahead for big data?

Liisa M. Thomas

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • DataGuidance, “USA—Behavioural Advertising” (July 2018)
    Liisa M. Thomas
Presentation Material
  • Big Data and Online Behavioral Advertising: An Advertiser's Perspective
    Liisa M. Thomas
    • (s)
      Liisa M. Thomas ~ Sheppard Mullin Richter & Hampton LLP
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