transcript   Transcript

Best Practices for Running Promotions and Sweepstakes   

Recorded on: Oct. 25, 2018
Running Time: 01:40:51

Full Transcript:

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Taken from the Web Program Advertising Law Institute 2018 Recorded October, 2018 in San Francisco [01:40:51]

The Internet and social and mobile media provide companies with many opportunities to promote their products and services. But doing so can get complicated quickly because of the many federal, state, and local laws that govern each digital sweepstakes or skill contest that ask consumers to text, vote, click, comment, and follow. Learn about the hot button legal issues for sweepstakes and contests in new media, including:

  • A call to action as consideration for purposes of the sweepstakes law?
  • Skill contests versus chance-based promotions
  • Tips for complying with disclosure requirements  
  • Developments in online Internet gambling and legalized gambling

Brendan Healey

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • Murphy v. National Collegiate Athletic Assn., No. 16-476 (U.S. May 14, 2018)
    Brendan Healey
Presentation Material
  • 10 Myths of Promotions Law
    Brendan Healey
  • Best Practices for Running Contests and Sweepstakes
    Brendan Healey
    • (s)
      Brendan Healey ~ Mandell Menkes LLC
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